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Our acquisition product entails setting up and managing campaigns that are based on the always attractive COST PER ACQUISITION model – the purest form of performance marketing when you only pay for the result you want:
- Sales
- Qualified leads
- Newsletter registrations
- Call back requests
- Brochure request / downloads
- Online surveys
CPA activity is enabled by technology and the benefits of tracking and optimisation are always applied - but a profitable programme is all about managing relationships to get the most out the sites and channels that are promoting your products.
CPA activity includes affiliate marketing campaigns, any websites who operate on a suitable performance model and CPA networks. There are more similarities than differences between these channels but they do often require a different approach in negotiation and account management – which is where our long experience and good relationships come into play.
A CPA strand to an online marketing strategy is a must for any inventory or registration based business. Drop us a line to chat further about the options for you.
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