Without rolling out the ‘content is king’ adage (oops – it happened anyway) there really is no substitute for well written and relevant content.

The consistent failure of websites across every sector to recognise that fit for purpose content is what converts users is undoubtedly the biggest failing of most online marketing activity. Functionality and user experience are indispensable – but they are driven by the quality of the content.

Add into the mix the benefits of constantly refreshed, relevant information to search engine visibility and the importance of creating great content becomes pretty clear!

This is why FSI has recruited a team of freelance copywriters to use when a client needs great content but does not have the internal resource to handle it. We will review the tone and quality of the current website content before establishing a set of agreed editorial guidelines and briefing our selected copywriter to start producing pages.

Our team of copywriters also encompasses professional translators covering all major European, Middle-East and Asian markets. We are therefore well set to handle international re-versioning / translation briefs.

Content creation is perfectly matched with our Strategy and our Natural Search products. If you want to know more, Contact us on the details opposite.