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There is a tremendous amount of buzz around the various social media and Web 2.0 functions that have emerged so prominently over the last couple of years. Some of this is genuinely exciting while some is just impenetrable!
What is not in question is that the ability of users to create and share content has created a dynamic environment where your customers are talking about you. Five years ago you need HTML skills to have your own website – now you need five minutes and two finger typing.
This is pretty disruptive to the established model where publishers and marketers have been in control of the message. It is time for user control!
PR people are perhaps the best placed to understand the emerging dynamic. Where influencing customer conversations is a more subtle but often very rewarding marketing technique - but one that cannot be rigidly pre-qualified and where the interpretation of the message is fluid.
FSI Conversation Manager
That is why FSI Conversation Manager has been put together with online PR experts to ensure that:
- Online noise is monitored – what is being said and where
- Influencers are identified – who is saying it
- Conversations are started – a delicately managed two-way process of pushing your message
There is LOTS more to talk about when it comes to the possibilities of social media. It’s a big growth area for us and for you – so drop us a line and let’s start the conversation.
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