The speed of set-up and the adaptability afforded by tracking tools are two of the great assets of online marketing. However, this can often encourage the sketching over of a considered strategy in favour of quick results. That leaves a lot to chance and online campaigns benefit from a comprehensive planning process as much as any marketing activity.

Every piece of work FSI takes on is subject to the same process - to understand exactly what the client needs (note ‘need’ is not always the same as ‘want’) and recommending the straightest route to delivering this.

It sounds simple and it is – but the amount of online marketing campaigns and website development projects that are set up and run without applying this basic due diligence is surprisingly high.

Our approach is scalable – from a one off email broadcast to a full e-business strategy. The level of detail may vary but a solid and accountable strategy is always provided.

Whether you would like to talk about our strategy process in relation to a specific product or are seeking a broader review of your entire online marketing platform, drop us a line and we’ll take you through our straight route approach.